First Impressions Last Forever
A face. It’s the first thing we see that gives us clues about a person’s character and personality. We can’t help it, but judgments are formed in one way or another just by seeing someone’s face. In particularly, the eyes. At first glance, we can decide if we want to go any further in doing business with someone or forming any kind of relationship.
Just like in real life, your online first impression is important too. Especially for business owners, actors, models, or any other profession where image is key. This is to humanize you in an all-too dehumanizing medium. A good headshot will show the real you. It will speak volumes in terms of getting people to take the next step and engage with you. It builds trust. It shows what you do. It shows are talents, your creativity, your integrity. It doesn’t have to be formal, but it does have to be real.
A good headshot is a powerful tool to have in your promotional arsenal. It is not only necessary, but the key component for actors, singers, models, or performers of any kind to get work. And it is equally as important for doctors, lawyers, real estate agents, writers, designers, executives and pretty much anyone who relies upon blogging and social networking as a way to gather a following.
It is important to work with a photographer that “gets you”. One that takes the time to know who you are and what you want to accomplish with the images. Because just having a pretty picture isn’t enough these days. It needs to speak to the audience. It needs to say who you are without saying a word. And that takes someone who cares enough to really bring that out in the image.
Working with a great photographer who understands you also means they can help you feel comfortable in front of the camera. Whether in studio or on location, the photographer should provide a relaxed environment. That way all you have to do is be you. Simple. The photographer can help you look like you on your best day. And after all, that’s what a great headshot is about. It’s not contrived. It’s not overly processed. It’s you, the best you.
How do you find a good photographer? There are a lot of photographers in the market today and you can do a quick search on the internet to see probably hundreds in your area. The most important thing is you need to make sure you like who you are working with. Check out their portfolios. Do you like their work? Ask for references from past clients. Send them an email or phone call to see if you like their personality and professionalism. Do your homework. There are a lot of people with cameras whose work really isn’t up to professional standards. Just because a person has a camera doesn’t make them a photographer. And you’ll be able to tell from the work in their portfolios, from references and from your initial communication.
When comparing photographers, be sure to check out 2nd Chakra Studio. And you can also see more client reviews like this on their Yelp page. “I had the pleasure of working with Alanna on a magazine shoot, and it was perhaps the most fun I’ve ever had being photographed. Alanna has an easy, open vibe as well as a fabulous eye – when I saw the final shots printed and glossy, I couldn’t help but feel that she saw (and captured!) what is most ‘me’ about me. I felt beautiful, and I have her to thank!”
Heidi Prosser, Heidi Prosser Group, Real Estate © Alanna Airitam
